How to Find My Year in Review on Facebook
Facebook reviews — officially chosen Facebook Recommendations — on local business organization Pages tin can help y'all build your company's online reputation, aggrandize your search visibility, and attract more customers to your business locations.
According to enquiry:
- Facebook holds 19% of all customer reviews . The social media platform also ranks fourth just behind Google, Yelp, and Tripadvisor on the listing of review sites people check earlier visiting a business organization. ( Online Reviews Statistics )
- 18.3% of U.South. adults made a buy through Facebook in the final year. ( eMarketer )
- two out of 3 Facebook users visit a local business concern Folio at least one time a calendar week. ( Hootsuite )
- 55% consider the social network as the almost mutual place to acquire about new brands and products. Meanwhile, 66% are likely to share their thoughts, experiences, and opinions on their purchases on Facebook. (Facebook Reputation Management guide)
One thing to note: If yous oasis't done so already, we suggest taking the fourth dimension to learn how to merits a Facebook business page .
Doing so ensures that you lot have an official place on Facebook where people can leave online reviews . For brands with multiple locations, we suggest you lot also check out our guide on how to manage multiple Facebook Pages with Facebook Business Manager .
What are Facebook Reviews / Recommendations?
For years, Facebook business Pages featured traditional online reviews and ratings. This inverse in 2018, when the social network rolled out a serial of visual changes and features that included "Facebook Recommendations."
With the update, Facebook followed the trends set past Netflix and YouTube past ditching the v-star rating organisation in favor of Yes/No options. Now, a query field appears on a business Page's "Recommendations and Reviews" section with the question: "Exercise yous recommend (business organisation name)?"
Users can reply by pressing the "Yes" or "No" push button and can add together further context to their recommendations with tags, photos, and more text.
As a local business organization Page possessor, you will no longer see whatever star-based reviews coming into your Page. Customers will rate your business simply past choosing whether or not they recommend information technology.
How Exercise I See Facebook Reviews and Recommendations?
If you're wondering how to see reviews on your Facebook business Folio, simply go to your Folio and click the Recommendations or Reviews tab establish nether your profile picture. (If you're using Facebook Business Manager , yous can follow the aforementioned procedures for Pages to which you have access.)
If yous previously enabled online reviews on your Folio, Recommendations accept been automatically turned on. To make it easier to find specific Recommendations, you can utilize a "well-nigh helpful" or "most contempo" filter to sort all your Recommendations and ratings.
Are Facebook Recommendations Public?
All Facebook reviews and Recommendations are publicly displayed on your Folio's Reviews or Recommendations tab. They cannot be set to individual.
What Happened to My Ratings?
If your business organisation managed to compile a fair amount of Facebook reviews with high rating scores before Recommendations were rolled out, don't worry: your ratings did not go away.
They are however taken into account for your overall rating, which is also yet displayed on your Folio. Every bit for how Facebook calculates this, it's a mixture of reviews based on the past v-star rating system and the electric current Yes / No Recommendations.
How to Set Upwardly Facebook Reviews
By default, Facebook reviews are activated when you lot create a Folio. If, for some reason, it isn't available when the Page is created, you tin can turn information technology on manually via the Manage Folio section on the left side of the screen. To turn on Facebook reviews:
- Go to your brand page.
- Click on the "Settings" push on the Manage Page section.
- A new window should announced. Click on the "Templates and Tabs" section.
- Toggle the "Reviews" choice to ON.
To make it easier for people to leave unsolicited feedback , you should make sure that people run across the Reviews section on your folio. You can change the order of the sections in this expanse through the "Templates and Tabs" section in the Page's settings. Drag the dotted icon next to the section name to alter the club.
How Do I Answer to Facebook Reviews?
Facebook reviews and Recommendations announced like traditional posts in the Reviews section. This means you lot tin respond to whatsoever review on a Page by commenting on it. Y'all can also "like" or "honey" a Recommendation.
Before you do so, brand sure y'all're responding using your brand's Facebook business relationship and not your personal profile.
Before typing a response, information technology'southward important to learn how to respond to negative reviews as well as positive feedback.
According to research, 44.vi% of consumers are more likely to visit a business if it responds to negative reviews. But don't wait too long earlier typing out a response: 53.3% expect a response from a company within seven days.
The way your brand handles criticism or praise goes a long manner towards brand success. Choosing the right words and taking feedback to heart can put your brand in a higher place the competition.
Can I Delete Facebook Reviews?
Currently, you can't delete individual Facebook reviews and Recommendations from your page. If y'all don't want reviews, the only option is to disable the entire feature. To do so:
- Get to the "Settings" section of the Manage Pages tab.
- Click on the "Templates and Tabs" button.
- Next to the "Reviews" department, toggle the switch from On to Off.
Turning this off might not be the best idea considering it removes all reviews, including the positive reviews your brand might take accumulated throughout the years. In many ways, a page with reviews is improve off than one without any reviews at all. That feedback serves equally valuable social proof for consumers, and they'll be quick to dismiss a brand if it doesn't contain any consumer feedback.
If y'all believe a Facebook review contains spammy content or doesn't meet the terms of use and content guidelines, yous can send a written report to Facebook .
What Companies Should Know Virtually Facebook Recommendations
Recommendations and reviews are geared towards making your brand more discoverable and trustworthy on Facebook.
According to the social network, having great Recommendations "may make your Folio easier to detect in Facebook search" — similar to how Google reviews tin touch your local SEO performance.
Recommendations are besides useful for understanding the client feel. The updated interface encourages your customers to provide richer, more than detailed feedback near their experiences.
Subsequently users make the choice of recommending your business or not, they will exist asked to provide boosted details using tags, text, and photos. Selecting a tag volition allow common themes to sally, making it easier for potential customers to run across your business'due south highlights.
How To Get Facebook Reviews
Request for reviews for your Facebook Page doesn't take to be difficult (or awkward).
If you have your customers' contact data, yous tin send personalized SMS messages or emails asking for their feedback. (Make certain you get their permission to transport messages to them before doing so).
For those physically visiting your locations, you can give them concrete reminders like cards or utilize stickers and posters in high-traffic areas to make customers aware of your Facebook folio.
Based on our own enquiry, the best fourth dimension to start request for reviews is around ii-three p.thou. or 6-7 p.one thousand.
Regardless of when you ask for feedback, the of import matter is to keep it short, sweetness, and unproblematic. Speedily tell people why you want their feedback and provide a short link that doesn't require people to jump through multiple hoops earlier they can leave a Facebook review.
The Importance of Facebook Reviews
Facebook reviews, along with reviews on other business concern review sites , are important marketing assets for any brand. 92.four% of consumers utilize these reviews to guide their purchasing decisions. People need social proof to know if a production or service is worth the fourth dimension, and more than importantly, the investment.
On a pop site such as Facebook, reviews bear plenty of weight, and you demand to use information technology to your reward to improve the feel, concenter more customers, and beat the competition.
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Source: https://www.reviewtrackers.com/blog/facebook-reviews/
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